When I start a project, I ask myself, “do I have everything I need to do this job?” Name, product number, specifications, instructions, regulatory text, company information, UPC number, etc.
Information please…
Do I understand the project? Is it a matter of recreating an existing package or am I reinventing the wheel?
Who’s in charge? Who do I go to for questions? Who will give me final approval?
Who will be producing/printing this?
I’m sure there are more and will add to this in the future. I have other Packaging 101 pages including: Working with PDFs, Typography, Regulatory, Aerosol Basics, Understanding Color, Flexography, etc.
Bennett & Bennett Graphic Services 